When your teams move together, growth gets easier.
I help leadership teams align strategy, people, and execution so they can move faster, make better decisions, and deliver results together.
Clarity is a system. Alignment is a practice. Growth is the result.
Most organizations do not fail because the strategy is wrong. They struggle because strategy, people, and day-to-day execution fall out of sync. Priorities blur. Decisions slow down. Functions work hard but not together. Teams feel the friction long before the numbers do.
Stillpoint helps you remove that friction by realigning the system that drives performance.
What we help you achieve:
When to call Stillpoint:
Growth is slowing or becoming inconsistent
Strategy has shifted, but roles and ways of working have not
Teams are working hard but outcomes are not improving
You are entering new markets or adopting new technologies
The go-to-market system feels fragmented
Decision rights and accountability are unclear
You want a more resilient and adaptive way of working
Let's build the operating system that makes growth sustainable.
When strategy and execution drift apart, friction rises and growth stalls.
You may recognize some of these patterns:
Fragmented execution
Teams are busy but not aligned. Each function is solving a different problem. Handoffs are inconsistent. Coordination takes more effort than the work itself.
Slow or unclear decisions
Decisions bounce between leaders, get revisited multiple times, or stall because it is unclear who owns what.
High activity, low impact
A lot is happening, but it is not moving pipeline, revenue, or retention in a meaningful way.
Too much autonomy or too much control
Some teams move independently with little visibility. Others wait for approvals that come too late. Leaders swing between hands-off and highly directive.
Change without integration
You adopt new tools, products, or technologies, but roles, rhythms, and processes do not adjust. The strategy evolves; the system does not.
Common symptoms:
Conflicting priorities
Leaders working around the system instead of through it
Broken handoffs across the customer journey
Rework and duplicate effort
Slow response to market signals
Burnout in key teams
These are not isolated issues. They are signals that the system needs alignment.
Stillpoint helps you see what is really happening, realign the system, and rebuild momentum.
Services / What I Do
I help leadership teams align strategy, people, and execution so the organization can move together.
My work fits into three core service areas.
1. Fractional and Embedded GTM Leadership
Providing hands-on leadership to diagnose, design, and strengthen your go-to-market system.
What this includes:
Stepping into a fractional CRO/CMO or senior GTM leadership role
Assessing strategy, capabilities, and current-state execution
Redesigning how product, marketing, sales, and customer experience work together
Establishing clear decision rights, planning cadence, and cross-functional rhythms
Improving pipeline generation, activation, retention, and overall performance
Supporting executive hiring and evolving team structure
Guiding teams through transitions, new strategies, or operating model changes
When this is useful:
Your strategy or business model is shifting
Growth has slowed or become unpredictable
GTM functions are working independently instead of as one system
You need experienced leadership during a transition or change
You want grounded, operator-level support implementing new ways of working
2. Strategic Facilitation & Offsites
Facilitating structured sessions that create clarity, alignment, and shared priorities for your leadership team.
What this includes:
Leading strategy offsites and leadership alignment sessions
Helping teams clarify direction, priorities, success measures, and decision principles
Facilitating cross-functional planning and go-to-market design workshops
Mapping friction points, system gaps, and misaligned incentives
Realigning teams after reorganizations or major shifts in strategy
Guiding customer journey work and unified cross-functional planning
When this is useful:
You need clearer direction and alignment before executing
Your leadership team needs agreement on priorities or operating model
You're entering a new stage of growth or exploring new markets
You want facilitation grounded in real operator experience
3. Leadership & Team Development
Strengthening the human system where execution actually happens.
What this includes:
Coaching senior leaders 1:1
Developing leadership range, presence, and decision-making maturity
Building cohesive, high-trust leadership teams
Improving cross-functional collaboration and accountability
Facilitating Working Genius and team effectiveness workshops
Supporting teams through change, conflict, and new ways of working
When this is useful:
Your team is capable but not aligned
Decision-making feels slow, unclear, or political
Leaders need more clarity, stability, or partnership
You want to build a healthier, more adaptive leadership culture
Most engagements blend these elements to build a commercial operating system that works in real conditions, not just on paper.
How we work
Most organizations do not need more initiatives. They need a coherent operating system.
Our work follows a simple pattern that adapts to your context.
Diagnose the system
We listen first. Through interviews, data, and observation we map how strategy, people, structure, and process interact today. We look for where work slows down, where decisions get stuck, and where teams are compensating for gaps.
Co-create the model
We design with you, not for you. Together we shape an operating model that matches your strategy and stage of growth. This includes structure, roles, decision rights, collaboration norms, and operating rhythms. Because leaders help build it, they own it.
Activate the team
We put the model into practice with you. This includes piloting new rhythms, clarifying decision rights, running alignment sessions, and supporting teams as they adjust. The goal is a system that works in real life, not a perfect diagram.
Sustain and adapt
Conditions change. So must the system. We help you build learning loops so you can sense what is happening, adjust quickly, and stay aligned as you grow.
How we are different:
Tools and frameworks
These are the tools and frameworks I use to help leadership teams create clarity, make better decisions, and build an operating system that works in practice.
I do not treat frameworks as dogma. I use them as lenses that help teams see what is happening, align around what matters, and move forward together.
Strategic Clarity Tools
Operating System & Execution Tools
Leadership & Team Development Tools
System Insight & Alignment Tools
Testimonials
What leaders say about working with John:
John modernized and transformed our go to market organization. The growth we achieved was a direct result of the systems, culture, and leadership he built.
One of the rare leaders who unifies product, marketing, engineering, and sales rather than competing with them. He brings out the best in every team he works with.
A thoughtful and strategic leader with a clear instinct for focus. He aligns people around what matters and knows how to translate ideas into action.
John strengthens teams, accelerates performance, and creates a culture where people do their best work.
Calm, insightful, and steady under pressure. He understands what it means to own a number, lead through uncertainty, and deliver results.
He listens deeply, builds trust quickly, and creates the systems that make collaboration real rather than aspirational.
One of the most effective leaders I have worked with. Smart, strategic, decent, and committed to helping others succeed.
He blends consulting rigor with true operator experience. He understands what works in the real world.
About John
Stillpoint Growth Partners is the consulting practice of John Bigay, a senior commercial executive with more than two decades of experience leading growth and transformation across technology, SaaS, and creative industries.
John has served as both Chief Revenue Officer and Chief Marketing Officer. He has led organizations through digital transformation, subscription shifts, organizational redesign, and go to market modernization.
He brings a rare combination of:
Operator experience as a CRO and CMO who has owned the number.
Deep engagement with systems thinking and organizational health.
Training in leadership development and human centered work.
John is a Certified Agile Leadership practitioner and a Search Inside Yourself organizational trainer. His work integrates commercial rigor with a focus on how people and systems actually function together.
He has advised leadership teams since 2014. Most recently he served as Chief Revenue Officer at Universal Audio, where he led global marketing, sales, and customer experience through a subscription first transformation.
John brings an operator's perspective to consulting. He understands the pressure to deliver results while navigating change. He has lived the tradeoffs between near term performance and long term capability building. This lets him bridge strategy and execution in a way that is both human and practical.
Contact
If this sounds like the kind of work your organization needs, the next step is a conversation.
We can use that time to:
Understand your context and goals.
Listen for the patterns behind the symptoms.
Share how Stillpoint might help.
Decide together if there is a fit.
You do not need a fully formed brief. You only need curiosity about why things are working the way they are and a desire to build a better way.
Get in touch to start the conversation.
Or reach out directly at: [email protected]